Digital Marketer Apprentice

Brief overview of the role:
Digital Marketer Apprentice to join an established online marketing agency based in Birmingham. The company offers custom packages which are personalised to a brand and business to ensure the best results and traffic to their website, products and services.

Working week:
Monday to Friday

Positions available:
1

Vacancy description:
You will assist with:

Social Media Management
Email Marketing
Content Management
Marketing Campaign Management
Site Management

Requirements and prospects

Qualifications Required:
The company require a bright, enthusiastic and hard-working individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude from someone who isn’t afraid to ask questions.
To be considered for this role, you ideally would hold a C/4 grade in both GCSE Math’s & English, and in three or four other subjects. You would look to have gained a GCSE/BTEC/A Level in Business studies/Marketing.

• You will be highly organised, have excellent communication skills and a brilliant telephone manner.
• You will be willing to work hard and eager to learn.
• An interest in Digital marketing in advantageous
• Have excellent verbal communication skills
• Be Creative and Resourceful
• Be Ambitious and keen to embrace new challenges, with a healthy attitude towards risk
• Confident and professional
• Knowledge of Social Media

Desired skills:
Communicate with clients & colleagues
Build rapport
Analytical thinker
Creative thinker
Attention to detail

Personal Qualities:
Enthusiasm
Positive outlook
Enjoy socialising

Training to be provided:
CORE MODULES

Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:

• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns

Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:

• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment

Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:

• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:

• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tool

Future Prospects:
Permanent position