Global Paid Search Lead

REQ ID: 115877
JOB TITLE: Global Paid Search Lead
SALARY: £57,100 - £75,600
POSTING END DATE: 19/06/2023
LOCATION: Gaydon

Beyond Property, Purchasing, HR and IT, more than being part of our Finance or Marketing teams, beyond even Sales and Service, every role in every business area offers unique opportunities to make an impact on the future of mobility and the automotive industry.

As part of the new Global Performance Media Team this Global Paid Search Lead will play an important role in defining an integrated approach to Search for JLR. As the business lead for Search you will be expected to translate business objectives into tangible deliverables, measuring the impact to the commercial business. You will be responsible for creating the vision for Search at JLR, as the business goes through transformation over the next 2 years.

The role will be responsible for growing leads and revenue from Search campaigns globally. You will play an important role in Performance Marketing Stand Ups, identifying strategic opportunities to improve performance across paid and organic Search. From the get-go you will be focused on implementing the global fundamentals across both paid and organic to ensure we build strong foundations to allow us to deliver the ambitious targets of the future. You will play an important role of educating wider commercial teams on the impact and scale Search has on business performance.

WHAT TO EXPECT

• 
  Responsible for the Global Search Strategy (SEO & SEM)
• Grow direct revenue from Search traffic
• Define and deliver a maturity framework for all search activity globally
• Build out a team of Search specialists and scale search knowledge within the business
• Provide insights into search demand and competitor strategies
• Lead content strategy for all nameplates
• Partner with Website teams to implement technical SEO
• Audit Search (Paid and organic) and provide optimisations to markets
• Drive best practice search account hygiene and account structures
• Provide Search insights to inform brand planning and content creation.

WHAT YOU'LL NEED

• 
  Global Search Strategy Experience - Agency or Client Side
• Search expertise across both SEO and Paid
• Global platform knowledge Google, Bing, Yahoo, Naver, Yandex, Baidu (APAC platforms desirable, not mandatory)
• Advanced Search Data & Analytics Skills
• Technical SEO knowledge
• Relationship and partner management

SO WHY US?

Bring all this to the home of premium innovation, and you’ll find the opportunities to further your career with a world-class team, a discounted car purchase and lease scheme for you and your family, membership of a competitive pension plan, private medical cover and performance related bonus scheme. As a manager, you’ll also be able to select one of our luxury premium vehicles to lease at a fraction of the cost. All this and more makes Jaguar Land Rover the perfect place to continue your journey.

This role may offer the opportunity for hybrid working where you can split your time between working from home and in the office. At Jaguar Land Rover, hybrid working is a voluntary, non-contractual arrangement providing employees with more choice and flexibility around how, when and where they work, if suitable for their role. Further details can be discussed with the Hiring Manager at interview stage.

Please be aware that we may close this vacancy for applications before the stated deadline if we receive a high volume of interest. We strongly advise you to submit your application as early as possible.

Jaguar Land Rover is committed to equal opportunity for all.