Product Marketing Manager - Sports Content

The Team

OpenBet is sport. The world's top sports betting brands choose OpenBet as their partner for world class content, leading tech and tailored services. We have their back. So they’re ready with exciting, memorable and safe sports betting experiences, to entertain millions of players worldwide.

The Goal

OpenBet’s mission is to power growth and player engagement for operators through a global betting ecosystem that delivers at scale, at speed, at every great sports event.

OpenBet builds and distributes a wide range of in-house and third-party sports content that enable operators to provide deeper and richer betting experiences for their players. This includes proprietary content technology from SportCast that allows players to combine multiple bets on a single game through a product called BetBuilder.

What you’ll be doing

In this role you will launch OpenBet’s content to even greater heights. As Product Marketing Manager - Sports Content, you will develop our cross-regional marketing strategy across content-focused marketing campaigns and customer engagement.

You will have cut-through ideas that drive awareness, consideration and preference across our portfolio of market-leading sports content products.

You will design and execute marketing plans working across our global Product and Commercial teams and our global creative hub in London. You will enjoy a fast-paced, creative, ambitious, and collaborative environment.

• Craft the marketing strategy for our sports content suite, including aligning priorities with cross-functional internal teams and delivering hard-hitting, impactful marketing plans.
• Develop product narratives, social channel strategies and media messaging across the content product suite
• Drive customer engagement by optimizing product release campaigns including messaging frameworks and commercial materials.
• Develop plans to showcase our content proposition across events, trade shows and speaking platform opportunities
• Develop pipeline of PR and editorial content for our sportsbook content portolio.
• Lead competitive landscape analysis, global marketing process enhancements and dynamic marketing testing

The Player

What you’ll bring

Joining the OpenBet team as a Product Marketing Manager - Sports Content, we will help you learn, grow and take your career to the next level. With that we do want you to bring passion about technology along with technical ability.

• 7+ years product/content marketing experience preferably within sports betting, media or entertainment
• A passion for storytelling and an ability to develop consistent narratives for powerful communications
• Understanding of the media landscape as well as brand or entertainment marketing strategy
• Proven track record in delivering metric-based digital and traditional marketing execution across multiple platforms
• Ability to thrive in cross-cultural organisations i.e. various geographic locations, cultural sensitivities, effective international communication.
• Leadership experience within a matrixed organization with proven ability to work cross-functionally within a global team

What’s the Score

What we can offer YOU:

• Attractive benefits, an open and supportive environment as well as a modern and exciting workplace
• The opportunity to interact with global teams on a regular basis as you and our business continues to develop & grow
• Tangible and genuine development - at OpenBet, you can take your career where you want it to go!
• And if that’s not enough; enjoy flexible working whilst we provide you with the guidance and development skills you need to progress and enhance your career

OpenBet is an equal opportunity employer committed to a diverse and inclusive work environment.

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