Stories and Celebrity Manager

• Location: remote, UK
• Salary: £36,000-£38,000 per annum
• Hours: 35 hours per week
• Contract type: Permanent contract
• Application deadline: 21 June 2023 – 23.59pm
• Interview Dates: 30 June 2023

Please include a cover letter with your application on why you think you are a great fit with RNID and the role.

About RNID

We are RNID: the national charity supporting the 12 million people in the UK who are deaf, have hearing loss or tinnitus.

Together, we will end the discrimination faced by our communities, help people hear better now and fund world-class research to restore hearing and silence tinnitus.

We work with our communities and partners across industry, government, charity, education and more to change life for the better.

RNID has a proud history and big ambitions. We’re focused on making the greatest impact possible across the whole of the UK. We champion the latest technology and the opportunities it brings. We also know the value of a friendly face in local communities to support people where they need it most.

At RNID we have big, ambitious plans to make real impact for our communities. To do that, we need the right people in our team.

We are a remote working organisation, with colleagues based across the UK in locations from Cornwall to the Scottish Highlands and everywhere in between. We come together in person three times a year for our Staff Summits, inspirational events for sharing skills and ideas, hearing from external speakers and spending quality time with colleagues. Working in this way, we bring together the best of digital and in-person working in a modern, progressive organisation. We know our colleagues have responsibilities and interests outside work and we want to support that, which is why we offer a sector-leading flexible working policy to all our staff from day one.

Our values are at the heart of how we work and communicate with each other, and the outside world. We strive to be an organisation that is connected, insightful, curious and passionate in everything we do.

Does that sound like a good fit? If so, we can’t wait to hear from you…

We are looking for someone who can develop storytelling at RNID and take us to the next level. You’ll need a to have a passion for amplifying voices with experience of storytelling through various types of media. Alongside this, you’ll be the first point of contact for our high-profile individuals, from celebrities to content creators and build relationships with them to support RNID.

The Stories and Celebrity Manager will sit within the Marketing and Communications function and will focus and lead on:

• Embedding storytelling as a core part of how we communicate at RNID, establishing all the different places that we encounter potential case studies across RNID and set up processes to capture them consistently and legally.
• Set up and deliver a system of working with key stakeholders across the organisation to identify need for case studies, so that we can target the right people to share their story and build up a bank of high-quality stories aligned to our strategy and work.
• Build a database to store them, ensuring clear consent and GDPR compliance, and easy ways to search for stories based on topic / area / demographics. You’ll be the first point of call for the database and will work with other teams to maintain it.

What you will be doing:

• Keep stories up to date and act as point of contact for case studies or storytellers, leading on providing the right support for individuals to meet our duty of care.
• Work with teams to identify the right case studies for the right space – whether that’s mass fundraising appeals & corporate partnerships, brand building, media interviews, event appearances or policy and campaigning requests, and stories which show the impact RNID has.
• Track usage of different stories to ensure we aren’t overusing the same people- testing what kind of stories work and what doesn’t.
• Interviewing, writing and assessing appropriate assets to determine which media suits our audience.
• Alongside the PR and Communications Lead and team develop a plan for RNID’s celebrity and influencer outreach.
• Act as day-to-day point of contact for established Ambassadors, as well as contact with celebrities and content creators on an ad hoc basis. Maintaining relationships and keeping key individuals up to date on RNID activity.
• Work across teams to understand demand and opportunity for placing content creator voices in campaigns content, brand building work and fundraising. And amplifying the voice of RNID to new audiences
• Manage requests coming in from ambassadors and new contacts
• Identify new prospects and find and lead on opportunities to reach out to content creators and celebs to build our roster of Ambassadors.
• Potential travel to interviews and photoshoots of both storytellers and high-profile individuals.

You:

You will have the experience of storytelling, relationship building and writing to a high standard care about social justice and are passionate about getting the voices of people who are deaf, have hearing loss or tinnitus heard by the public and those with the power to make change.

You are passionate about storytelling, how it can be used to improve people’s lives and amplify voices and have a creative and ambitious mindset and share our ambition to grow RNID’s impact.

You will have a strong understanding of storytelling and working with high-profile individuals in the charity sector and will be confident to build relationships and effectively influence stakeholders.

You communicate effectively with a wide range of audiences in an understandable and meaningful way, and interested in best practice and can share these learnings with others.

You will work in the heart of a MarComms team and work with colleagues across disciplines such as PR, Social Media, Fundraising, Campaigning and Digital and have a solid understanding of GDPR and rules around processing special category data

Desirable experience:

You will have worked in a role where you delivered human interest stories for an organisation or as a journalist. You will have extensive experience in writing at different levels and to different audiences.

• 28 days annual leave plus all bank holidays
• Plus 2 wellbeing days for extra flexibility
• Sickness benefit entitlement from day 1
• Fully remote working with no core hours
• £26 remote working allowance every month
• Three in person whole staff conferences a year
• Pension scheme with 4% employer contribution
• Employee assistance programme that provides counselling sessions
• Additional benefits for maternity, paternity and adoption

We are committed to supporting our staff including making reasonable adjustments. If you require support to apply for or fulfil the requirements of this role, please inform us so we can discuss the options with you.

Disability Confident is a government scheme designed to encourage employers to recruit and retain disabled people and those with health conditions. It has replaced the previous Two Ticks Positive About Disabled People scheme that you may have heard of.

RNID is proud to be a member of Disability Confident and as a Disability Confident Leader we recognise the value disabled people bring to RNID. We offer interviews to any candidate that tells us they have a disability and meets the minimum criteria for the role.