Role Overview & Responsibilities
JOB OVERVIEW
Business Segment: Group Functions
Location
JE, St Helier, Saint-Helier, La Motte Street
Job Type: Full-time
Job ID: 60051971_80381111
Date Posted: 5/3/2023
JOB DESCRIPTION
To deliver against the strategy/direction of data-driven marketing capabilities for the Standard Bank Group, to unlock revenue and efficiency opportunities through building effective digital and direct marketing, personalisation, performance marketing and digital media capabilities across the Group. To drive the strategy for and be the platform owner of the associated technologies for these capabilities.
QUALIFICATIONS
Desired Requirements
Digital and Direct Marketing experience is essential.
Advanced In-depth knowledge of marketing technologies would be required.
Experience in multiple industries and marketing in different African or other international countries would be advantageous.
A post graduate degree in Marketing and/or IT and/or Business Management would be a minimum requirement for this job.
ADDITIONAL INFORMATION
Key Responsibilities
Work closely with the teams and other Centre of Excellence's (CoEs) to drive the implementation of data-driven marketing and marketing platform management disciplines to enable strategic attribution of outcomes to marketing spend by the organisation
Provide input into the implementation of a consistent test and learn methodology for digital and direct marketing activities and campaigns
Collaborate closely with the other CoEs to integrate marketing/behavioural data with customer data in the organisation to drive targeted, real-time marketing and messaging through digital and non-digital channels
Support the enablement of marketing and communications teams to produce reports that can be used to derive insights that can be used to improve marketing and communications activities on our digital platforms
Provide input into the development, implementation and management of campaign methodology for the business
Ensure digital and direct marketing activities are tracked in accordance to the Group measurement framework that will enable Brand and Marketing and business stakeholders to derive insights that will enhance the performance of Marketing, eCommerce, Business and Channel teams against business objectives
Please note: All our recruitment processes comply with the applicable local laws and regulations. We will never ask for money or any from of payment as part of our recruitment process. If you experience this, please contact our Fraud line on +27 800222050 or TransactionFraudOpsSA@standardbank.co.za
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